Why Eat Local?
Did you know that the average ingredient in a North American meal travels 1,500 miles from farm to plate? On the other hand most local produce has been picked inside of 24 hours. It comes to you ripe, fresh and with its full flavor. Close-to-home foods can also be bred for taste, harvested at the opportune time and delivered fresh, rather than bred for durability so they can withstand the long distance travel it takes to deliver it to your local stores.
Eating "local" also helps families and communities grow. Every dollar earned by a BCfresh vegetable grower generates $6 to $7 in income for other British Columbians. And the BCfresh vegetable industry helps support over 6,000 families throughout the province who earn their livelihood on farms or in the agri-business community.
Nothing tastes better than vegetables grown in the lush, fertile Fraser Valley. Picked at their peak, they are delivered to local supermarkets and restaurants 61/2 days a week, 52 weeks of the year. So always ask for BCfresh Vegetables and look for the BCfresh logo, because the best things in life are BC.
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Periodically, we have specials at local stores and would like to keep you updated on special features at the store where you shop.